Are "Selling" and "Buying" the Optimal Terms to Use?

Dated: February 24 2024

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Reflect on your communication approach with clients and prospects. Are "selling" and "buying" the optimal terms to use? Let's rethink our language for better engagement.

This week a couple of our agents were discussing their mailers. What is the wording they're goining to use on their mailers? Then we started talking about the words "listing" and "selling." 

I was actually reading an article in the Chicago Agent Magazine this week that talked about the same thing. Instead of using the terms "list" or "sell" which is very common in our industry, let's talk about moving.

Moving is a journey. It's an open ended question. When you start talking to a buyer or seller about moving, they can say, well it's not this week or this year. But it starts their mind thinking about the journey. 

So when you're doing your mailers, think about the wording that you've got there. And as you're talking to your buyers or sellers actually think about the wording to use with them.

I'd love to discuss this topic with you. If you got any questions you can contact me here.

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Katherine O'Radnik

Kathy O'Radnik is the Designated Managing Broker/Owner of RE/MAX 1st Service and has a real estate career that spans more than three decades. Kathy's resume state the notable Chicagoland real estate f....

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